Concept for packaging update of the DC Universe 6" action figure collector line.

New golden sunburst direction translated into the styles of each segment (vector, classic, hi-tech).

Logo and theme update to coincide with new, darker tone of the TV series' next season.

Early design directions: 1. "Universe" as space; 2. DCU Online video game; 3. Classic comic book style applied to my Batman Legacy design.

Another early direction, employing a very simple design which leverages big key art to sell the idea of the character, rather than simply a toy.

Rough thumbnails to illustrate the design motif of bars radiating outward from the DC logo badge. Sketch artist - David Selvadurai.